Insight Comes From Qualified People
In the age of big data everyone is chasing insight. But what actually turns data into insight? The formula is clear: qualified people.
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BRICKWISE INSIGHT BLOG
Insight Notes
We interpret current topics in research, brand strategies and consumer behaviour through our experience and strategic perspective.
You Can Increase Profit by Spending Money: Customer Satisfaction Research
Customer satisfaction is not a cost item but a strategic weapon for profitability. How to measure and manage satisfaction correctly.
Continue reading →Does Research Kill Creativity?
Can advertising agencies and research firms make peace? On the "hostile brotherhood" of the two sides and the road to reconciliation.
Continue reading →Who Sets the Price — Marketers or Customers?
Price is the most powerful lever of profitability. From PSM to Gabor-Granger and conjoint analysis: the techniques and constraints of pricing research.
Continue reading →If You Can Manage Your Personal Brand, You Can Manage Apple
We are all brand managers: an analogy that explains the steps of brand building through examples familiar from everyone's own life.
Continue reading →The Generation Gap in Research
From traditional methods to neurological measurement: an assessment of the generation gap in the research industry and what next-generation methods promise.
Continue reading →Can You Do Marketing Without Research?
The starting point of brand building: the role of market research in defining the target audience and the product — and the cost of marketing without it.
Continue reading →Let's discuss these topics for your brand
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