Alkan Yılmaz
Consumer & Market Insights Consultant
He sees data not as an analysed output but as a strategic infrastructure that makes decision-making possible. His strongest focus is helping organisations spot unseen needs early, anticipate market shifts and build an insight-led decision-making culture.
Across his career in retail, fashion, telecommunications, FMCG and consulting, he has transformed insight functions from reporting units into decision mechanisms that directly shape business strategy, brand development, customer experience and commercial performance.
His areas of expertise include consumer and market insight strategy, customer experience (CX/UX) and journey measurement, segmentation, brand health, pricing and competitive analysis, international research and insight-led strategy development.
At Brickwise Insight, Alkan brings 30 years of experience and a strong commercial perspective, adding depth to projects by turning consumer, customer and market insight into strategic decisions and sustainable growth. He does not stop at interpreting insight; he offers action recommendations tied directly to business decisions.
Burcu Atasoy
Insight & Business Development Manager
She sees research not merely as a tool for measuring performance, but as a way of understanding people more deeply and turning that understanding into strategic decisions. Throughout her career she has contributed to brand positioning, communication development, customer experience improvement and innovation processes by bringing the consumer voice closer to business decisions.
What motivates her most is turning observations into insight, and insight into real impact. Since 2011 she has worked across both quantitative and qualitative research disciplines and alongside marketing teams, helping brands move beyond data to understand human stories, motivations and cultural dynamics.
Alongside her professional life, her work as a Yin Yoga instructor deepens her perspective on attention, emotion and bodily awareness. This approach helps her understand human experience in qualitative research from a more holistic place, not only a verbal one.
At Brickwise Insight, Burcu brings an open, human-centred and meaning-driven perspective to every project; she does not just analyse data, she makes the human truth behind it visible.
